TikTok for theme parks and holiday parks: below you can read what it can deliver. The ad options themselves are described at TikTok for Business.
Why TikTok for parks?
Theme parks and holiday parks sell experiences: a rollercoaster, a pool, a show, a weekend away. That comes across well in short vertical videos. On TikTok, users mostly watch content from people and brands they do not follow yet. That makes the platform interesting for reaching new visitors.
And TikTok is not just a channel for teenagers.
Which content works?
On TikTok, polished commercials are quickly recognised as ads and swiped away. What works better:
- Real moments: the first ride on a new attraction, children’s reactions, a look behind the scenes.
- Straight to the point: the first seconds decide whether people keep watching.
- Vertical and with sound: made for the phone, with music or a voice.
- Text on screen: what, where and when, so the message lands without sound too.
You do not need an expensive production. You often already have footage that can be reworked into TikTok format.
TikTok next to Meta and YouTube
TikTok does not replace Facebook and Instagram. On Meta you reach a broad audience and can steer more precisely on bookings. TikTok mainly adds reach and visibility among an audience you would otherwise miss. YouTube works well for longer videos and for parents doing their research.
A campaign running on several channels reinforces itself: someone who saw your park on TikTok recognises it later in an Instagram ad or on Google.
Creators or your own content?
Working with creators can pay off, because their videos feel authentic. Choose creators who fit your audience, for example families from the Benelux. To test first, start with your own footage in a TikTok style and add creators later.
How to measure results
Do not look at clicks alone. TikTok often works on awareness first. Also track video views, watch time, searches for your park and ticket sales over the same period. Install the TikTok pixel on your website to measure visits and sales.
FAQ
Do we need to run a TikTok account to advertise?
An account is required, but you do not have to post daily to advertise. Organic content does help.
What budget do we need for a test?
That depends on your market and timing. Start with a limited test budget for a few weeks and decide based on the results.
Does TikTok work for French-speaking markets too?
Yes. Create separate videos or French subtitles for Wallonia and Brussels.
Read more about TikTok and other social networks on the Paid social page.