Paid social
From branding and awareness to bookings, on the channels where travellers dream and plan.
- Facebook and Instagram
- TikTok Ads
- YouTube and Pinterest
- LinkedIn for B2B and the luxury segment
Digital marketing for travel and leisure · Benelux
We plan and manage campaigns on social media, in Google and in ChatGPT for travel brands that want to reach travellers in Belgium, the Netherlands and Luxembourg. From brand awareness to bookings, in Dutch and French. As a travel marketing agency we work for tourism boards, cruise lines, hotels and attractions, where useful alongside our own travel media such as vakantie.be.
Your customer’s journey
and where we show up
Dream
Instagram, TikTok, YouTube, Pinterest
Explore
Inspiring content, SEO and answers from AI assistants
Search and compare
Google Ads, ChatGPT advertising, Travel Click Network
Book and come back
Newsletters, dedicated mailings, automated flows
Why Mali Media
A travel marketing agency that knows the Benelux from the inside.
Made for the Benelux
Belgium, the Netherlands and Luxembourg, in Dutch and French. We know the differences in school holidays, booking behaviour and what works in Flanders, Wallonia or the Netherlands.
Only travel and leisure
From building brand awareness to driving bookings: we know your sector and how travellers choose. You don’t need to explain it to us.
Partners, not clients
One dedicated contact who knows your brand, honest advice and budget that goes where the results are.
Extra reach where it fits
Where it adds value, we complement your campaign with our own travel media (vakantie.be and lesvacances.be), our partner network and the Travel Click Network.
What we do
Everything a travel brand needs online, under one roof.
Travellers dream on Instagram, compare in Google, ask ChatGPT for advice and book after a newsletter. We make sure your brand is there at every one of those moments, with one plan.
Search & AI
Get found when people are actively searching, in Google and in ChatGPT.
- Google Ads and Microsoft Advertising
- ChatGPT advertising
- GEO: visible in ChatGPT, Gemini and Perplexity
- SEO for travel websites
Own media & network
Direct reach among Belgian travellers through our own travel platforms.
- Sponsored destination guides
- Newsletter and banners on vakantie.be and lesvacances.be
- Partner network
- Travel Click Network
Content & creative
Ads for every channel, made with the visuals you already have.
- Video ads in every format
- Carousels and visuals
- Copy in Dutch and French
- Creators and landing pages
Data & strategy
Every euro accounted for, from a free marketing plan to weekly optimisation.
- Free marketing plan
- Audience and competitor analysis
- Tracking: GA4, Meta pixel, Conversions API
- Clear reporting
Email & automation
Reach new travellers and bring existing customers back for their next trip.
- Dedicated mailings
- Newsletters for your own customers
- Automated flows: welcome, early booking, return
Who we help
Every player in travel and leisure works differently. We know how.
Tourism boards and regions
Putting your destination on the map for travellers in the Benelux, with sponsored guides, inspiration campaigns and video.
Cruise lines
Branding by cruising region and premium audiences, including travellers who book with competitors.
Tour operators and travel companies
Offer campaigns around early booking, holiday pay and last minute, with measurable bookings.
Hotels, resorts and castles
More direct bookings and less dependence on booking platforms.
Attractions and theme parks
Reaching families around new rides, shows and the school holidays in Belgium and the Netherlands.
Airlines and transport
Launching new routes and destinations to travellers departing from the Benelux.
Our approach
We don’t have clients. We have partners.
From first conversation to report: one dedicated contact, honest advice on what does and doesn’t work, and budgets we shift to whatever delivers results.
- 01
Getting to know you
Your goals, your market, your seasons and what is already running.
- 02
Free marketing plan
Audiences, channels, timing and budget split, with no obligation.
- 03
Launch
Ads, tracking and own media go live together.
- 04
Report and optimise
Clear reports and weekly optimisation.
Extra reach
Own media and network, as an extra asset.
To complement your campaigns, you can add extra reach through our own travel platforms, our partner network and the Travel Click Network. Optional, and only where it adds something.
vakantie.be
Travel inspiration and destination guides, which your brand can sponsor. Plus newsletter and homepage banners.
Guides · newsletter · banners
lesvacances.be
The French-language counterpart of vakantie.be: travel inspiration and destination guides for Brussels and Wallonia.
Guides · newsletter · banners
Partner network
A network of travel sites and travel databases run by our partners: newsletters, banners and sponsored content.
Mailings · banners · content
Travel Click Network
Quality clicks from people with travel plans.
Our own network of travel sites sends visitors straight to your offer. Not casual passers-by, but travellers actively looking for their next holiday.
- 01Travel sites in our network
Your offer appears on inspiring travel platforms. - 02Visitors with travel plans
Only people who are already searching and comparing. - 03Straight to your offer
Clicks go to your own website or booking page.
Frequently asked questions
What you want to know about Mali Media
What does Mali Media do?
Mali Media is a digital marketing agency based in De Pinte, Belgium, specialising in travel and leisure. We create and manage campaigns on social media, in Google and in ChatGPT, and take care of email marketing and content. Where it fits, we complement campaigns with reach through our own travel platforms and our network.
Which companies do you work for?
For tourism boards, cruise lines, tour operators, airlines, hotels, theme parks and holiday parks that want to reach travellers in the Benelux. You can find an overview on our partners page.
Which countries are you active in?
Belgium, the Netherlands and Luxembourg. We create campaigns in Dutch and French, and with lesvacances.be we also have our own French-language travel platform.
What does a marketing plan cost?
Nothing. We draw up the plan free of charge and with no obligation. You then decide whether you want to continue with us.
Can you advertise in ChatGPT?
Yes. Since September 2026 this has also been possible in Belgium and the Netherlands. With GEO, we also make sure your brand is mentioned in the answers of AI assistants. More on our Search & AI page.
Let’s talk
Ready for your next campaign?
Tell us briefly what you want to achieve. We’ll get back to you quickly, and you’ll receive a free tailored marketing plan.
+32 9 395 93 93
sales@malimedia.be
Koning Albertlaan 15, 9840 De Pinte, Belgium
Monday to Friday, 9:00 – 17:00