Dedicated mailings
A mailing built entirely around your offer, sent to the readers of vakantie.be or to travel databases of our partners.
Email & automation
Email marketing for travel and tourism
A good mailing at the right moment generates bookings. We reach new travellers through our databases and those of our partners, and help you get your own customers travelling again. In email marketing we follow the privacy rules, as explained by the Belgian Data Protection Authority.
What do we do with email?
Newsletters for your own customers
Design, copy and sending of your own newsletter, with offers and inspiration your customers want to read.
Automated flows
Emails that send themselves: a welcome for new subscribers, early-booking reminders, a thank-you after the trip and an invitation to come back.
Segmenting your own list
The right email for the right customer: families, couples, groups or fans of a particular destination.
Subject lines that get opened
Short, concrete subject lines in Dutch and French, tested for what works.
Reporting
Opens, clicks and, where tracking allows, bookings per mailing.
When does email work best for travel brands?
With a concrete reason
An early-booking discount, a new attraction, a season opening or last minute.
Together with other channels
A mailing in the same week as your social campaign strengthens both.
For returning customers
Someone who has travelled with you before books again more readily. Automated flows keep you top of mind.
Frequently asked questions about email marketing
Which email tools do you work with?
With your existing tool, such as Mailchimp. If you don’t have one yet, we help you choose.
Is a dedicated mailing compliant with privacy rules?
Yes. We only email readers who signed up to receive travel offers. Your brand does not receive the addresses, only the reach.
Can you also send emails in French?
Yes, both for your own customers and through our French-language channels.
Why travel brands choose Mali Media
Active across the Benelux
Belgium, the Netherlands and Luxembourg, in Dutch and French.
Only travel and leisure
We know the booking cycles in your sector.
Partners, not clients
One dedicated contact who knows your brand.
Extra reach where it fits
Optionally boosted with our own travel media, partner network and the Travel Click Network.
Other services
Planning a mailing?
Tell us what your offer is and when it needs to go out.