Audience and competitor analysis
Who books your type of trip, what are your competitors doing, and where are the opportunities in Belgium, the Netherlands and Luxembourg?
Data & strategy
A marketing plan for your travel brand, free of charge
Every campaign starts with a plan: who you want to reach, when, through which channels and with what budget. We create that plan free of charge and with no obligation. Then we measure everything and optimise based on results. Your free marketing plan also checks whether your bookings are measured correctly, for example with Google Analytics 4.
What do we do in data and strategy?
Media plan and budget split
A clear overview of channels, periods and budgets, so you know where every euro goes.
Tracking and measurement
GA4, Meta pixel, Conversions API and Google Ads conversions set up correctly, so we can measure bookings and enquiries.
Dashboards and reporting
Reports you understand at a glance: what did it deliver and what will we do differently next time?
Weekly optimisation
We monitor campaigns closely and shift budget to what works.
Campaign proposals
Detailed proposals for a season or a launch, with concrete ads and a schedule.
Which booking moments do we plan around?
January and February
Early-booking period: many families lock in their summer holiday.
Spring
New season, new attractions, Easter and May holidays.
June
Holiday pay and last-minute summer deals.
Autumn
Autumn and Christmas holidays, winter sports and sun holidays.
Frequently asked questions about the marketing plan
Is the marketing plan really free?
Yes. You receive the plan with no obligation. You then decide for yourself whether you want to continue with us.
What do you need from us?
Your goals, your offer, the period and an idea of your budget. A short conversation is usually enough to get started.
How often do we receive a report?
We optimise weekly and agree together when you receive a report, for example monthly or after each campaign peak.
Our tracking is not in order. Can you help?
Yes. We check and install GA4, the Meta pixel, the Conversions API and conversions in Google Ads.
Why travel brands choose Mali Media
Active across the Benelux
Belgium, the Netherlands and Luxembourg, in Dutch and French.
Only travel and leisure
We know the booking cycles in your sector.
Partners, not clients
One dedicated contact who knows your brand.
Extra reach where it fits
Optionally boosted with our own travel media, partner network and the Travel Click Network.
Start with a plan
Free and with no obligation. Tell us briefly what you want to achieve.