Video ads
Your existing videos shortened, reframed and given subtitles and a clear message, for Reels, Stories, TikTok and YouTube.
Content & creative
Ads and content for travel brands
You have beautiful footage of your destination, ship or hotel. We turn it into ads that work on every channel and in every language. No costly new productions, unless you want them. We adapt all our content for travel brands to the formats of each platform, following the recommendations of Meta and YouTube.
What do we create?
Carousels and visuals
Several sides of your offer in one ad: rooms, excursions, restaurants, attractions.
Copywriting in Dutch and French
Ad copy, headlines, newsletter subject lines and subtitles, written for Dutch-speaking and French-speaking travellers in the Benelux.
Creators and influencers
Collaborations with creators who suit your brand and audience, when authentic content delivers more than an ad.
Landing pages
A page that matches your campaign, with one clear action: book, enquire or sign up.
Travel inspiration and articles
Destination copy and blog articles that get read and rank in Google and AI assistants. See also SEO and GEO.
Working with what you already have
You know your product
You decide which visuals show your brand best. We make sure they work as ads.
Every channel its own format
A video made for YouTube does not simply work in Stories. We adapt format, length and pace.
Testing what works
We launch variants and shift budget to the ads that perform best.
Frequently asked questions about content and creative
Do you also make new videos?
We mainly work with your existing material. If new content is needed, we find a creator or production partner who suits your brand.
Do you add subtitles?
Yes, in Dutch and French. Most videos on social media are watched without sound.
Do we approve the ads?
Always. Nothing goes live without your approval.
Why travel brands choose Mali Media
Active across the Benelux
Belgium, the Netherlands and Luxembourg, in Dutch and French.
Only travel and leisure
We know the booking cycles in your sector.
Partners, not clients
One dedicated contact who knows your brand.
Extra reach where it fits
Optionally boosted with our own travel media, partner network and the Travel Click Network.
Other services
Plenty of visuals, but no ads?
Send us what you have. We will show you what we can do with it.