A holiday in Malta means doing what you want. And because the sun shines all year round, you can enjoy yourself to the full. In a few days and without covering many miles you can try a new sport, take a leisurely island cruise, visit the main historical sites and still have time to explore the nightlife. That is the great advantage of staying in Malta.
°Encourage customers to book a holiday to Malta with their local travel agent after the Corona Crisis.
To achieve Malta's goals, we have set up a co-marketing campaign with 25 travel agents. Through Facebook, we promoted Malta through a specific ad in each region of the participating travel agencies to encourage people to visit their local travel agency and book a trip to Malta. Travel agents, for their part, were actively promoting Malta on their own Facebook page.
With a limited budget, we achieved more than 1400,000 views and more than 7,000 clicks.